DAK and the Golden Age of Gadget Catalogs


Hi. My name is Cabel. And I’ve probably got the neatest job in the whole world.

I wear many hats. But here on my personal blog, I get to write about the things I really care about, just for you. And from the fact that you’re reading this blog at all, I think you may be a lot like me.

Well, get ready for this: I’ve been working on this post for over 10 years.

How can that be? It’s simple. For a decade, I’ve been snapping up copies of a certain gadget catalog, one by one, when they’re up for auction. Collecting and waiting.

The catalogs were disposable, and that means not many people kept them. But, to me, they tell a critically important story of the golden age of electronics, gadgets, copy writing, and sales…

2 Points